Fidel Peña is a UI Designer, Creative Marketer and Infographic Enthusiast cycling and eating his way through New York City.
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Seinstore

Inspired by MAD Magazine, SkyMall, and The Show About Nothing.

In 2014 I embarked on my first eCommerce project, capitalizing on the proliferation of lapel pins. These obscurely designed pins were sold via Big Cartel and promoted with the following advertisements.

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